Updated: Aug 15, 2022
Producing Social Media Content: How to Avoid a Creative Rut
Businesses of all sizes face the challenge of coming up with new content ideas. That’s why it’s important to have a few social media ideas in your back pocket.
Let’s discuss some of these social media ideas now.
Take Advantage of User-generated Content
One of the best ways to get fresh ideas for your social media is to take advantage of user-generated content.
Encourage your fans and followers to share photos and videos of themselves using your products or services. Not only is this a great way to get new content, but it’s also a powerful marketing tool.
When you feature user-generated content on your social media channels, it helps to create a sense of community and build brand loyalty.
Host a Contest or Giveaway
Another great idea is to host a contest or giveaway. This is a great way to engage your audience and get them involved in your brand. Plus, it’s a great opportunity to gather additional user-generated content.
Just be sure to keep your contest rules simple and easy to understand. And make sure the prize is something your target audience actually wants.
Repurpose Your Content
If you’re struggling to come up with new ideas, don’t be afraid to repurpose your old content. For example, you can take an old blog post and turn it into a series of social media posts. Or you can take a popular video and turn it into an infographic.
The possibilities are endless. Just be sure to put a spin on it so it doesn’t feel like you’re just regurgitating the same old thing.
Get Creative with Graphics and Videos
If you really want to stand out on social media, get creative with your graphics and videos. There are a lot of great tools out there that can help you create stunning visuals, like Canva and Adobe Spark. So take advantage of them.
And don’t be afraid to experiment. You never know what will resonate with your audience until you try it.
Leverage Trending Topics and News Stories
One final tip for developing new content is leveraging trending topics and news stories.
If there’s a hot topic that’s relevant to your industry, jump on it and create some content around it. The same goes for news stories. If something is happening in the world that’s relevant to your business, don’t be afraid to weigh in.
Just be sure not to force it. Only jump on a trending topic or news story if it makes sense for your brand.
If you’re struggling to come up with fresh ideas for your social media content, I hope this article has given you some inspiration.
Remember, the best way to avoid the creative rut is to have multiple ideas in your back pocket. So take the time to brainstorm and come up with a list of content ideas you can draw from.
Need help creating social media content? At RSV Media, we specialize in helping businesses create killer content that drives results. Contact us today to learn more about our services.