Updated: Aug 15, 2022
Videos are becoming an increasingly important part of online marketing. Not only are they visually appealing, but they provide viewers with an opportunity to engage with your content. This can help to form a connection with your customers while providing them with helpful information.
According to a recent survey, almost 66% of surveyed participants preferred watching a short video over reading text while learning about a product or service. This figure just goes to show how impactful video can be for businesses
So how can you use this to your advantage?
Let's go over some benefits of using video content to market your business.
Videos Help Generate More Traffic
One of the best benefits of creating video content is that it can help you generate more traffic. As a result, you may even rank higher in search engines and generate more clicks and views.
Additionally, videos give your customers a chance to share your content in a way that is easy and convenient for them. When your customers share your content, it can generate even more traffic and exposure for your business.
Visual Resources Build Trust and Credibility
Videos are an enjoyable and exciting way to show off your company culture and give prospects a behind-the-scenes look at your business. When they can see the faces behind your company, it helps to build trust and credibility.
They can also show your products in action. Seeing your product in use can help to increase confidence in its quality and give customers a better idea of how it can help them solve their specific problems.
Quality, targeted videos of your product and your mission will put you head and shoulders above the competition.
Customers are More Likely to Make Purchases
When you produce video content, you're giving your customers a chance to get to know your brand and what you stand for. When they are familiar with your brand and what you offer, they are more likely to convert into paying customers.
In fact, 85% of millennials have reported making a purchase after seeing a marketing video.
This is huge! And it goes to show that if you're not using video content, you're missing out on an enormous opportunity to grow your business.
Mobile Users Find Videos Appealing
More and more people are using their mobile devices to access the internet and want content that is easy to consume. Often, text can be difficult to read on a small screen, but videos are perfect for mobile users.
And they are the perfect solution because they can be watched anywhere, at any time. And, if you make sure to optimize your videos for mobile, you'll be able to reach an even larger audience.
Getting High-Quality Videos Made is Easy
Nowadays, you can have high-quality videos made without breaking the bank. And expert advice can help to ensure that your videos are properly designed and produced to achieve your desired results.
If you're looking for a way to take your business to the next level, video content is the way to go. It's a compelling, engaging, affordable way to reach more prospects and convert them into customers.
Contact us to learn how you can use video to grow your business.