Every brand begins with a personal journey, often shaped long before we ever name it. This is the story of how mine began, with silence, rebellion, and a slow return to self.

Raised as the eldest daughter of pastors, I grew up in the church where the spotlight demanded perfection and composure at all times. While I relished public speaking and music, my environment reinforced the lesson that mistakes must remain hidden. When my rebellious spirit emerged in my teens, I realized those around me cared more about an image than about knowing my true self. I retreated, built a life behind the scenes, and gradually gave up my dreams to fit others’ expectations.​​

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A pivotal awakening in my thirties led me to confront the years of silenced ambition and lost identity. Through deep introspection, I rediscovered my passions, my love of art, my desire for an unconventional life, and my nurturing spirit.

Today, I fiercely protect these reclaimed parts and help others do the same by guiding founders and creatives to center their authenticity in their brands. I believe that real change happens when we show up as our full selves, unapologetically living from our values and building the world we imagine, one aligned brand at a time.